CCHF: Driving a Custom Home Furnishing Revolution through Design

At the CCHF 2025, the focus on “Customization + Design” reflects a commitment to exploring design-industry models and encouraging growth through value creation.

In collaboration with institutions such as ENJOYDESIGN, DRD, and E-DESIGN, the exhibition featured thematic zones including Home+ Luxury Custom Product Innovation Exhibition, DRD x Aston Martin Custom Lifestyle Exhibition, Shimmer Material Exhibition, and Exceptional Aesthetics: Designer & Brand Crossover Exhibition. These curated areas provided diverse and practical references for industry innovation, Furthermore, numerous brands partnered with designers and artists to infuse new value into their offerings.

Multiple Directions in Light-Luxury Product Innovation

The Home+ Luxury Custom Product Innovation Exhibition, curated by renowned design firm ENJOYDESIGN, emphasized “Lifestyle Customization”, presenting 8 concept display units and a complete private residence design. By reimagining social spaces, modular layouts, and smart experiences, the exhibition expanded the functional scope of Luxury Customization.

A New Cross-Industry Fusion: Supercars, Home & Technology

With rising demand for quality and personalization, DRD co-founder Shao Weiyan and CTO Huang Jing curated the “DRD x Aston Martin Custom Lifestyle Exhibition”.

Bringing together 17 brands across supercars, customization, home furnishings, appliances, dining, and AI, the showcase transformed the concept of Light-Luxury Customization into tangible, experiential lifestyle solutions.

Material Innovation as a Driving Force for Light Luxury Customization

Innovative material use is key to advancing custom home design. E-DESIGN identified “micro-glow surface finishes”—distinct from glossy or matte finishes—as ideal for conveying refined luxury. Partnering with material firms such as CHIWAH, MENYI, XIANWEIHUA, and QIKE, they launched the Shimmer Materials Exhibition. Innovative textures and immersive installations brought Shimmer Materials to life. 

CHIWAH:

Created a modern Western kitchen scenario using iridescent metal panels and their UV glossy printing for island surfaces, enhancing fashion-forward color expression.

XIANWEIHUA:

Inspired by automotive interiors, they developed translucent gradient wood veneers showing high-tech and futuristic textures.

MENYI:

Drawing on luxury handbag craftsmanship, they developed perforated leather and woven techniques to mimic high-end bag designs.

QIKE:

Utilized PP material for innovative door designs interpreting tea-space architecture.

Design Empowering Brands to Value Leap

Throughout the expo, many brands collaborated with designers or artists to elevate products and brand positioning:

MACIO x PAOLA.T :

MACIO’s flagship MUCHA series showcased bespoke artistic textures co-created with Italian avant-garde artist-designer PAOLA.T. Her backlit textural patterns created a unique interplay of light and shadow, delivering striking visual artistry.

KEFAN High-End Custom:

The brand debuted two flagship collections: the “Art of Time” series inspired by global ambassador Shu Qi, and the other line co-created with founder Cao Jie. The latter fuses contemporary aesthetics with functional cabinet systems layouts to pioneer adaptable living space solutions.

LUFENCI x Wu Qingyang:

The “Flying Fish Series” fused yacht plywood spatial motifs. Floating islands, high-gloss stained wood veneers, luxury stones, and copper-wood combinations conveyed a distinct luxury spatial aesthetic.

LANDBOND CORTEN x 51edition:

The collaboration selected premium materials such as natural veneer, lacquered finishes, stainless steel, and aluminum for customized applications across different life scenarios.

ZHEMU x FANG Zhenpeng:

Showcased assembly-ready products using mortise-less joinery and developed an editable contemporary mortise-and-tenon system. Their full-scene customization ecosystem highlighted the modernization of traditional craft. 

At the CCHF 2025, design innovation proved its transformative vitality power and led new residential experiences. Original design capability has emerged as a core competitive strength for enterprises in this evolving industry.