Overseas Buyers Surge 111.82% Year-on-Year，Guangzhou Custom Home Furnishing Exhibition’s Global Network Keeps Expanding!

China's customized home furnishing model is accelerating its global expansion.

Leading service models，efficient production and a mature, high-quality supply chain are attracting the attention of a growing number of overseas merchants.

The 15th China(Guangzhou)Custom Home Furnishing & Light Luxury Custom Exhibition was successfully held from March 27 to 30 at the Guangzhou PWTC. As a core global trading and exhibition platform for custom home furnishing, the event featured a strong lineup of exhibiting brands and cutting-edge products, attracting a total of 319,802 professional visitors from around the world. Distributors, manufacturers, buyers, home decoration companies, and designers gathered together to explore new opportunities in the industry.

1、Growing International Network，Over 8,600 Overseas Buyers

The international results of this year's exhibition are impressive, with a total of 8,604 overseas buyers — a year-on-year increase of 111.82%. Merchants from more than 30 countries and regions attended the event, including Malaysia, Indonesia, South Korea, Russia, Singapore, Vietnam, Saudi Arabia, India, Australia, Germany, Italy, the United States, and others. The "international circle of friends" of the China(Guangzhou)Custom Home Furnishing & Light Luxury Custom Exhibition continues to expand.

Overseas visitors include creative professionals such as designers and architects, as well as industry chain players like furniture manufacturers, distributors, and traders, plus bulk project buyers from hotels, resorts, apartments, offices, and more. They focus particularly on custom products, whole-home solutions, and supply chain accessories, highly recognizing the product quality and manufacturing craftsmanship of China's customized home furnishing industry, while also bringing diverse market demands from around the world.

Malaysian merchant pointed out that, leveraging geographical and trade advantages, the home furnishing industries of China and Malaysia share a solid foundation for cooperation. This exhibition has built an efficient bridge for dialogue between the two sides. They look forward to deepening supply chain collaboration with Chinese customized home furnishing enterprises, expanding two-way trade channels, and exploring more growth points for cooperation.

Vietnamese merchant shared that they discovered many trade and development opportunities at this exhibition. As an emerging market neighboring China, Vietnam holds huge growth potential in the coming years. Chinese customized home furnishing companies have reliable quality and stable processing capabilities. If they wish to enter the Vietnamese market, the merchant highly hopes that these companies can establish clear brand positioning, develop pricing policies suitable for the Vietnamese market, and follow the principle of mutual benefit and win-win cooperation, so that both sides can work together in a better way.

Russian merchants regarded the exhibition, the Going Global Summit, and the exclusive matchmaking event for international buyers as professional platforms for promoting international exchanges and expanding business. They stated that they would stay in touch with all the Chinese companies they met at the exhibition. They believe that Chinese companies have not only high-quality production capabilities but are also professional and reliable, making them ideal partners.

Thai merchant pointed out that Thailand is currently in a critical period of tourism recovery and infrastructure renewal, with strong demand for high-quality customized home furnishing products for hotels, resorts, apartments and other projects. Given the close trade ties and strong cultural affinity between China and Thailand, Chinese customized home furnishing products—featuring a wide variety of styles, mature craftsmanship, and high delivery efficiency—are highly aligned with consumer trends in the Thai market. They hope to leverage the exhibition platform to deepen engagement with source manufacturers and brands, and bring high-quality products and services back to the Chinese market.

2、Overseas Buyer Matchmaking， Precisely Expanding into Global Markets

The Guangdong Custom Home Furnishing Association and the Guangzhou Custom Home Furnishing Exhibition hav

e jointly established a service platform for the overseas development of China's customized home furnishing industry. The platform continuously integrates global resources, providing enterprises with full-cycle services including exhibition participation, market research, and overseas implementation. It aims to build a multi-dimensional overseas service ecosystem and promote deeper and more substantive industrial cooperation between China and foreign countries.

During the exhibition, a series of events were held intensively, including the second China Custom Home Furnishing Going Global Summit · Country-Specific Sessions, the Overseas Buyer Night, and multiple overseas buyer matchmaking meetings for Vietnam, Russia, Thailand, Malaysia, and other countries.

The country-specific sessions focused on three core regions—the Middle East, Russia, and Southeast Asia—covering seven hotspot countries. From the perspectives of policy environment, economic trends, industrial ecosystems, and cultural differences, the sessions provided enterprises with systematic market insights and precise decision-making support for going global. This marks a new phase for the globalization of China's customized home furnishing industry—one defined by pragmatic deepening and targeted expansion.

The overseas buyer matchmaking meetings were conducted in the form of one-on-one targeted negotiations. Dozens of well-known brands, including Suofeiya, Zhibang, Goldhome, Piano, Luli, Macio, Kefan, Baidesheng, Boloni, and others, efficiently connected with overseas buyers to expand incremental opportunities in global markets.

3、Global Expansion: 2026 Overseas Exhibitions + Factory Tours Fully Launched

The global expansion of China's customized home furnishing industry has become an inevitable trend. The exhibition is accelerating glocalization efforts, continuously improving the service chain for "going global," with a strategic focus on connecting two major international events—ARCHIDEX in Malaysia and The Big 5 Global in Dubai. By deeply expanding into the Southeast Asian and Middle Eastern markets, and promoting Chinese customized home furnishing brands to go global collectively in the form of an "industrial cluster," the industry is integrating into global value chains.

The 25th ARCHIDEX - Architecture, Interior Design & Building Exhibition – China & Malaysia Custom Home Furnishings Zone

Venue: Malaysia International Trade and Exhibition Centre (MITEC)

Date: July 29 – August 1, 2026

Exhibited Categories: Building materials, building hardware, kitchen and bathroom, doors, windows and curtain walls, interior decoration, furniture and soft furnishings, smart home, lighting and security.

ARCHIDEX is a key exhibition supported by the Malaysian government and a highly influential industry event of significant scale in the Asia-Pacific region. The 2026 edition is expected to attract over 40,000 professional visitors from 120 countries. The China-Malaysia Custom Home Furnishings Zone is jointly established by the ARCHIDEX organizer, the Guangdong Custom Home Furnishings Association, and the Guangzhou Custom Home Furnishings Exhibition. The inaugural China-Malaysia Custom Home Furnishings Zone was launched at ARCHIDEX 2025, bringing together more than 20 enterprises including Oppoli, Mage, Bedstory, Kefan, Siniman, Xiwen, Huangpai Windows & Doors, etc. It showcased China’s advanced achievements in industrial technology and business models within the custom home furnishing industry, drawing widespread attention and strong cooperation意向 from international buyers.

The 2026 ARCHIDEX will further expand the scale of the Zone. This upgrade aims to deepen commercial and industrial resource links between China and Malaysia, promote China’s advanced business models and industrial technologies in custom home furnishing to the global market, and establish a strategic platform radiating to ASEAN, Australia, the Middle East, and beyond, thereby accelerating the internationalization process and development opportunities for China’s custom home furnishing industry.

The 47th Dubai Big 5 Global Exhibition

Venue: Dubai World Trade Centre (DWTC)

Date: November 23–26, 2026

Big 5 Global is one of the world's most influential events in the construction industry, reaching 169 countries worldwide. Leading Chinese home furnishing and building material brands such as Suofeiya, Zhibang, GoldenHome, Piano, Dinggu, Chuntian Group, HGG, Millennium Boat, Zhihua, SKSHU, Nippon Paint, Fuxuan Windows & Doors, St. Paul Windows & Doors, Yihe Windows & Doors have participated in previous editions.

The 47th Big 5 Global is a major annual event for the Middle East construction industry, offering valuable opportunities for companies to enter the international market. The Guangdong Custom Home Furnishings Association, together with the Guangzhou Custom Home Furnishings Exhibition, will organize a group pavilion of Chinese custom brands to participate. Through deep collaboration with the event organizer, local government, and industry associations, they will build an efficient and precise business matching bridge between supply and demand.

The exhibition and the association will also organize a series of overseas market exploration activities, partnering with Chinese home furnishing enterprises to research local market demand, connect with local government agencies, industry associations, and sector resources. These efforts will comprehensively pave the way for custom home furnishing brands to go global, establishing efficient and pragmatic international cooperation channels.

China's custom home furnishing industry is embracing unprecedented opportunities for global expansion. The exhibition will continue to enhance its international footprint through a multi-dimensional approach, including precise outreach via overseas social media matrices, global digital advertising campaigns, organization of cross-border buyer delegations, and high-end business matchmaking. These initiatives aim to facilitate efficient aggregation and precise alignment of resources, elevate the global influence of both the exhibition and China's custom home furnishing industry, and empower Chinese brands to compete on the world stage.