Higher Quality, Elevated Aesthetics, Better Living: The 15th Guangzhou Custom Home Furnishing & Light Luxury Custom Exhibition Concludes Successfully, Powering the Future of Better Living

On March 30, the four-day 15th Guangzhou Custom Home Furnishing & Light Luxury Custom Exhibition successfully concluded at the Guangzhou Poly World Trade Expo Center.

As one of the most influential annual events in the custom home furnishing industry, this year’s exhibition brought together 800+ brands across the entire industry chain, alongside 50+ professional forums, product launches, and business matchmaking events.

The show delivered a comprehensive showcase of key trends—including light high-end customization, renovation, aging-friendly design, and integrated supply chains—offering a high-level industry platform that combined business networking, trend insights, and technological exchange.

“Better Homes” & Integrated Living Solutions: A Multi-Dimensional Approach to Modern Living

Under the theme “Customization + Better Living”, the exhibition reflects the industry’s shift toward holistic spatial solutions, addressing the growing demand for higher-quality homes and lifestyles.

Better Living Demonstration Park

Translating standards into real-life experiences

What defines a “better home”? Safety, durability, comfort, sustainability, intelligence, and affordability—these national-level standards ultimately need to translate into real-life living experiences.

The Better Living Demonstration Park transforms these abstract concepts into immersive, walkable environments. Featuring seven themed spaces—including entertainment, wellness, storage, work, and social living—it presents tangible solutions tailored to diverse household structures and lifestyles.

Upgraded Quality & Aesthetics:

Light Luxury Customization Continues to Lead

Light luxury customization responds to the growing demand for upgraded quality and refined aesthetics, enabling more households to truly “live better.”

After years of development, this segment has matured across design systems, manufacturing, delivery, and installation services. Brands now balance premium aesthetics and craftsmanship with standardized processes and digital traceability, effectively addressing traditional challenges such as long lead times and delivery uncertainty.

From Whole-Home to Full-Solution Delivery:

The Industry Moves Toward Turnkey Models

During the exhibition, leading brands unveiled new products and strategic directions, accelerating the transition toward full-solution, turnkey delivery.

·  Sogal launched its Home Aesthetics Pavilion, introducing a “base renovation + customization + home products” integrated model with asset-light collaboration.

·  ZBOM announced its strategic upgrade toward becoming a “new lifestyle leader.” 

·  GoldenHome showcased new collections inspired by Eastern aesthetics and expanded into renovation-focused solutions with modular offerings.

·  Holike introduced a “high-end customization + AI smart home” dual-driven strategy.

·  MACIO CASA presented six product systems covering the full chain from structural installation to soft furnishing integration.

Brands are moving beyond individual product upgrades to deliver customizable, integrated, and intelligent living solutions, tailored to different family structures, habits, and aesthetic preferences—turning the vision of better living into reality.

Materials & Technology Innovation:

The Foundation of Better Living

Companies across panels, hardware, decorative materials, coatings, and lighting showcased innovations in eco-friendly technologies, refined surface treatments, and enhanced functionality, building a solid technical foundation for high-quality industry development.

Three major curated exhibitions were presented:

· “Behind the Home: Good Materials Joint Exhibition” 

· Surface Trend Lab 

UNIBOX Joint Exhibition 

Together, these exhibitions highlight how innovation across the supply chain enhances sustainability, elevates design accessibility, and safeguards healthier living environments.

Renovation & Aging-Friendly Solutions:

Reimagining Living for Every Life Stage

As the housing market shifts toward renovation, upgrading existing homes has become a key demand.

A 3,000 sqm renovation zone showcased innovative business models, including co-creation stores, rapid profitability frameworks, and integrated service solutions.

The Smart Aging & Renovation Ecosystem Pavilion, built around the concept of a “lifecycle living system,” integrates solutions such as accessible kitchens, barrier-free mobility, smart doors and windows, aluminum-based healthy home systems, intelligent monitoring, and emotional companionship.

These solutions address long-term living needs over the next 10–30 years, offering forward-looking answers to the challenges of an aging society.

 

 

Integrated Supply Chains:

Delivering Seamless and Efficient Solutions

Through the New-Quality Integrated Supply Chain Exhibition, the show connected leading home improvement companies with supply chain partners, enabling precise matchmaking and value co-creation.

Two key forums were held:

· “Integrated Solutions Made Simple” 2026 Industry Forum 

· “Co-Building Resources, Shared Ecosystems” Supply Chain Forum 

Additionally, four dedicated business matchmaking sessions facilitated one-on-one negotiations, accelerating project implementation and closing the loop from design to delivery.

 

 

Water-Based Coatings:

Driving a Green Manufacturing Transformation

The exhibition featured the industry’s first Water-Based Coatings Pavilion, showcasing the latest advancements in eco-friendly coating technologies.

A live demonstration of the Huashu 3D water-based coating production line presented the full process—from raw materials to finished products—highlighting intelligent manufacturing capabilities.

 

At the “Water-Based Coatings Evolution Forum 2026,” industry experts explored future applications and development paths. The Water-Based Coatings Industry Alliance was also officially established.

Smart Manufacturing:

Enhancing Efficiency and Precision

Smart manufacturing solutions were showcased as a key driver of efficiency and quality improvement.Equipment manufacturers demonstrated fully automated production workflows, offering solutions tailored to light luxury customization, combining flexibility and high precision to meet evolving industry demands.

Global Buyers Gather:

Unlocking New International Opportunities

China’s custom home furnishing model continues to expand globally, attracting increasing international attention.This year’s exhibition welcomed buyers from Southeast Asia, the Middle East, Europe, the Americas, and Belt and Road countries, with strong business matchmaking activity and frequent deal intentions recorded throughout the event.

Concurrent events included:

· Global Expansion Conference (Country Sessions)

· Overseas Buyers Night

· Buyer matchmaking sessions for Vietnam, Russia, Thailand, Malaysia, and more

These initiatives created efficient platforms for cross-border collaboration and precise business matching, accelerating the internationalization of the industry.

CCHF is rapidly evolving from a domestic industry platfor

50+ Professional Events:

Where Ideas and Opportunities Converge

More than 50 professional events covered topics such as better living, renovation, global expansion, integrated solutions, high-end customization, design, materials, and smart technologies—connecting diverse industry communities and unlocking new growth opportunities.

Looking Ahead:

A New Chapter for the Industry

From 2011 to 2026 marks 15 years of growth for both the exhibition and China’s custom home furnishing industry, from early development to rapid expansion.Now, at the beginning of a new five-year cycle, this year’s exhibition—under the theme “Customization + Better Living”—brings together the full strength of the industry to address evolving market needs and guide the sector toward higher quality, stronger aesthetics, and more human-centered living solutions.

As the four-day event concludes successfully, innovation and business opportunities across the entire value chain have converged here.

March 27–30, 2027 — See you next year in Guangzhou.