CCHF Earns UFI Certification, Marking a New Milestone in Global Recognition

Recently, the China Guangzhou Custom Home Furnishings Exhibition (CCHF) officially obtained certification from the Global Association of the Exhibition Industry (UFI). At the same time, Guangzhou Bojun Home Technology Co., Ltd., the organizer of CCHF, was admitted as a UFI member.
This achievement signifies that CCHF has gained formal recognition from the world’s most authoritative exhibition industry organization, further reinforcing its international standing.

A “Gold Standard” for Exhibition Quality and International Reach

The Global Association of the Exhibition Industry (UFI) is the most influential international organization in the global exhibition sector, often referred to as the “WTO of the exhibition industry.” Founded in Milan in 1925 and headquartered in Paris, UFI has developed into a global industry network spanning Asia, North America, Latin America, Europe, and the Middle East & Africa.

UFI brings together the world’s leading exhibition organizers, venue operators, and industry partners, with over 800 members across 87 countries and regions.

UFI certification is widely regarded as one of the most rigorous benchmarks in the exhibition industry. Evaluation criteria cover exhibition scale, operational track record, venue facilities, service and management capability, as well as the proportion of overseas exhibitors and visitors. Certified exhibitions are also subject to regular audits conducted by UFI’s global network of independent auditors.

To date, only 914 exhibitions worldwide have achieved UFI certification, making it a true “gold standard” of exhibition quality and internationalization.

CCHF is currently the only exhibition in China’s custom home furnishings sector to receive UFI certification. This milestone confirms CCHF’s proven strength in scale, quality, and service capability, and marks its evolution into a professional exhibition with genuine global influence.

A Global Hub for the Custom Home Furnishings Industry

Since its establishment in 2011, CCHF has grown in step with the rapid development of China’s custom home furnishings industry. After fourteen successful editions, it has evolved into the largest professional exhibition of its kind worldwide.

CCHF serves as a key platform for industry players to identify partners, launch new products, build brand presence, source solutions, and assess emerging market opportunities. Through its continuously expanding international strategy, the exhibition has also become a central hub for global exchange and collaboration within the custom home furnishings sector.

In recent years, CCHF has significantly accelerated its international outreach. Through targeted overseas social media campaigns, global digital advertising, international buyer delegations, and high-level business matchmaking programs, the exhibition has enhanced both its own global visibility and the international influence of China’s custom home furnishings industry.

At the same time, CCHF has worked closely with the Guangdong Custom Home Association’s overseas development platform, connecting government bodies, trade associations, and industry resources across multiple regions worldwide. This integrated approach has enabled more efficient aggregation and precise matching of high-quality global commercial resources.

The proportion of overseas visitors to CCHF has increased steadily. In 2025, the exhibition attracted professional visitors from 31 countries and regions, with the number of international visitors rising by 116.72% year-on-year. These visitors included designers, architectural firms, agents, traders, furniture manufacturers, and project procurement professionals, generating substantial overseas business opportunities for exhibitor.

Meanwhile, the organizer Guangzhou Bojun Home Technology Co., Ltd. is accelerating its global localization strategy by co-developing exhibitions with leading local industry partners in high-potential overseas markets such as Southeast Asia and the Middle East. These efforts aim to support the international expansion of China’s custom home furnishings industry clusters and help leading Chinese enterprises integrate more deeply into the global value chain.

UFI certification represents both a recognition of CCHF’s professional strength and a significant step forward in its international journey. Rooted in China and connected to the world, CCHF will continue to enhance exhibition quality and commercial value, serving as a gateway for global opportunities in the custom home furnishings industry.