Immersive Light‑Luxury Customization Experience at CCHF

At the CCHF 2025, a stunning industry showcases intertwined products, immersive scenography, and material technologies, drawing intense attention from domestic and international professionals.

Selected Leading Brands Showcasing Light-Luxury Customization Innovation

We curated top-tier Chinese Light-Luxury Custom brands—SCHMIDT, KEFAN High-End Custom, Paterson, Knoya, MO GAN SHAN, SPRING, LANDBOND CORTEN, KENCAMY, LUFENQI, RIVE GAUCHE, Zhemu, Aibetter, Muyu, SMARTI, and Shumei— showcasing forward-thinking design innovation, immersive end-user scenarios, and lifestyle evolution.

SCHMIDT integrates Sino-French aesthetic design with a global supply chain. The brand emphasizes a three-fold differentiation—high visual appeal, high quality, and high experience—setting a new standard for premium full-scenario customization.

KEFAN High-End Custom unveiled its luxury positioning to the industry. The showcase featured the “Art of Time”, inspired by brand ambassador Shu Qi, and the products series co-created with renowned designer Cao Jie.

PATERSON demonstrated its three core technologies of Waterborne Finish through immersive exhibition design: closed-loop waterborne finish supply chain, health-oxygen material chain, and modified material applications. From coatings to air purification and carbon-fiber aerospace components, the display charted a full-chain solution from sustainability to smart and durability.

MO GAN SHAN exhibited multiple solid-wood panel series. The pavilion facade used geometric lines and light-shadow installations to evoke natural tree rings. The interior integrated Italian minimalism, French light luxury, and Eastern subtlety, demonstrating the multi-faceted potential of solid wood customization.

Knoya, under the theme “Return to Nature, Reshape the Space”, debuted its upgraded Light-Luxury Customization through a cave-inspired pavilion and two new premium collections.  

LUFENCI together with designer Wu Qingyang, presented a 305sqm yacht-themed pavilion with floating structures and nautical aesthetics—creating an immersive crossover of art, design, and light luxury.

LANDBOND CORTEN transformed ordinary scenes using natural veneers, lacquered oil finishes, stainless steel, and all-aluminum materials. Through repetition, gradients, and reconfiguration of single elements, the brand enhanced visual and tactile differentiation as well as interactive spatial engagement.

SPRING created seasonal immersive scenes that embodied integrated light-luxury door-wall-cabinet aesthetics. They employed eco-friendly materials, modular design, and smart technology to champion a  “Healthy Comfort Plus“ lifestyle paradigm.

Shumei reconstructed spatial narratives through its "Glowing Box" Pavilion, blending futuristic geometric volumes with ethereal lighting. Employing a monochromatic palette—black, white, grey—clashing with metallic, glass, and wood finishes under dynamic lighting systems, the pavilion evoked dual emotional atmospheres: "Sunset Dusk" and "Blue Melancholy". This transformation elevated product exhibition into emotional conveyance and lifestyle propositions.

KENCAMY drew inspiration from David Chipperfield’s minimalism and Tadao Ando’s exposed concrete. Raw textures and light-shadow interplay crafted immersive high-custom spaces.

RIVE GAUCHE positioned their exhibition spaces as embodiments of living philosophies. Through finished furniture with high-custom DNA and integrated door-wall-cabinet systems to express dual design philosophies.

Zhemu collaborated with industrial designer Fang Zhenpeng to showcase prefabricated architecture and an Editable Modern Mortise-and-Tenon System. Completely built with eco-materials, the pavilion embodied sustainable innovation and technological empowerment.

Aibetter merged dynamic lines, signature red detailing, and stainless steel into functional yet visually compelling solutions. Its FERRARI series—inspired by supercar design—reimagined home aesthetics, offering high-end users a holistic upgrade from function to emotional value.

Differing from traditional exclusive custom orders, Light-Luxury Customization responds to the broader market’s demand for quality with efficiency. With its approach of limited customization, full-case service, high cost performance, Light-Luxury Customization is transforming from a niche differentiation into a mainstream choice in whole-house customization.