China's Custom Home Furnishings Attracting Global Attention

The 14th China Guangzhou Custom Home Furnishings Exhibition (CCHF) was successfully held from March 27 to 30, 2025, covering an exhibition area of 100,000 m². It showcased the full industry-chain of custom furniture products, including Wardrobes, Cabinets, Panels, Hardware, Decorative materials, Woodworking machinery, and smart-home solutions. The event drew 300,000 visits around the world, including nearly 4,000 international professionals from 14 countries and regions. Delegations from Malaysia, Indonesia, India, the Middle East, and other visiting professional groups participated. Visitors came from Asia, Europe, and Africa, with Malaysia, Thailand, and South Korea ranking as the top three countries for international attendance. ­­­­­­­­

Attendees included creative talents—designers and architects, as well as furniture manufactures, distributors, traders, and project buyers from real estate, hospitality, office fit-out, educational institutions, and commercial developments. All showed keen interest in the product design and production efficiency of China’s custom furnishings, bringing diverse procurement demands from across the globe.

Among the tens of thousands of exhibited products, Custom Furniture, Panels, Hardware, and Woodworking machinery attracted the most attention.

Panels, one of the primary raw materials for custom furniture, have seen Chinese manufacturers make great strides in environmental protection and performance, meeting European and American standards. They excel in moisture resistance, antimicrobial/mildew prevention, and dimensional stability.

Chinese woodworking machinery—with advanced intelligent production-line solutions and excellent cost-performance ratios—is also recognized by global furniture companies.

The on-demand custom furniture model—tailored to consumers’ needs, delivered quickly and affordably—is popular with young consumers worldwide, and is now a top choice for middle-class and affluent families seeking quality living. This trend is especially evident among buyers from Southeast Asia and the Middle East.

The exhibition offered guided tour routes for visiting groups, leading them through the pavilions of representative brands. Delegates also had the opportunity visit factories and headquarters of leading custom home companies such as Shangpin Home Collection, HOLIKE, and RIVE GAUCHE. They toured production lines, experienced showrooms, and engaged in in-depth discussions with Chinese custom home companies on smart manufacturing, design, and market development.

At the same time, the visiting delegation also took part in China’s Custom Home Furnishings Attracting Global Attention and the annual conference of the Guangdong Custom Home Association, while experiencing firsthand the vibrant energy of China’s custom‑home industry and exchanging ideas on global expansion strategies. China’s advanced model of custom home furnishings, along with its ever-evolving design concepts and craftsmanship, is attracting growing global interest.

Elvin Tay, Chairman, Malaysian Interior Industry Partners Association (MIIP):

Malaysia’s ASEAN Chairmanship in 2025 significantly accelerate real estate growth, driving surging demand for high-quality furniture with immense potential in customized solutions. China’s digitalized, personalized, and intelligent customization models offer valuable insights for upgrading Malaysia’s home furnishing industry.

Mr. Tanangga Karim, Deputy Secretary-General, Indonesian Furniture and Handicraft Industries Association:

The exhibition highlighted key trends redefining furniture production, including sustainable materials, multifunctional designs, and digital customization tools – all aligned with Indonesia’s industrial growth goals. The integration of smart home solutions, digital customization tools, and automated production systems further demonstrates the industry’s resolve to push boundaries and embrace the future. Overall, this event vividly showcased the creativity, progress, and global collaborative spirit defining today’s custom home sector.

Ken Tiu, Executive Committee Member, Johor Interior Designers' Association (JIDA) & CEO, DAA Design Associates Sdn Bhd: 

China’s leadership in product design, craftsmanship, and overall spatial presentation is evident — especially in whole-home custom systems and the use of high-end materials. We look forward to bringing these insights and inspirations back to Malaysia to share with our local peers.

Ruving Wong, Director, Malaysian Interior Industry Partners Association & CEO, VCS Interior Sdn Bhd

We visited several large enterprises and personally experienced the essence of Chinese manufacturing — precision technology, eco-friendly materials, and the fusion of traditional craftsmanship with modern technology. They generously shared production experiences and discussed balancing efficiency with sustainable development, giving us full confidence in future cooperation. 

The 15^th China Guangzhou Custom Home Furnishings Exhibition (CCHF) will be held again in Guangzhou, China, from March 27 to 30, 2026. Nearly 800 exhibitors will showcase the latest products, technologies, and craftsmanship—offering an even richer and more diverse experience.